The GTMCo Way - P.A.C.E Framework of 4-week Sprints
Plan (Week #1)
Calibrate (Week #3)
Activate (Week #2)
Define the GTM problem, priorities, target outcomes, and sprint backlog.
Focus: What are we solving?
Deliverable: Sprint Charter
Activate (Week #2)
Calibrate (Week #3)
Activate (Week #2)
Launch the prioritized GTM motions and execute fast to secure wins.
Focus: What are we launching?
Deliverable: Live GTM Motions
Calibrate (Week #3)
Calibrate (Week #3)
Calibrate (Week #3)
Measure what is working, diagnose what is not, and validate learning.
Focus: What did we learn?
Deliverable: Actionable Insights
Evolve (Week #4)
Calibrate (Week #3)
Calibrate (Week #3)
Refine the GTM model, standardize what works, and prepare the next sprint.
Focus: What to scale, fix, stop?
Deliverable: Plan for Scaling